Author Marc Köhlbrugge.
source. http://blog. pressdoc. com/2010/08/8-pr-tips-for-launching-your-startup. html.
After many months and even years, of hard work you finally ready to show your product gaze of the public. You hope to attract the attention of mass media and get people talking about your product or service. This is an important day for your offspring, and, like any other important undertaking, for it is to be prepared.
a. Make a plan, a list of actions.
When launching your product, you should already know the people on whose opinion you will be able to refer and who will talk about you and your product. You can do it, having the beta version of your product, conducting a thematic blog or think of anything else, but so that at the time you have run a wide range of potential customers and people who donesut information about you to other.
2. Talking to reporters.
Also, as you will need to establish a relationship with the consumer, is in parallel to maintain contact with journalists and bloggers. Reading the blogs of your destination or industry, participate in commenting, answer and discuss, the same applies to Twitter. After a while people will recognize your username and avatar will be more open with your appeal to them with the announcement of.
3. Write a press release.
This may not seem like too important, but should not be allowed to run in the heat of late to understand the inverse. Press release is the best reason to get journalists to write about your bologgerov startup. At the time of writing, do not forget that you write about only if the audience for your blog or journalist would be interested in. That's why you remember most about this audience in the process of creating text. Your press release is only partially intended for journalists, his second goal - the first audience.
Above all, do not choose the familiar style of treatment. Your text - no leaflet, be realistic. Describe the thoughts as would build his speech during a conversation or presentation. This will give your brand identity.
Add as many different information, so that bloggers and journalists have been very easy to create an interesting note about you. For example, the. PressDoc. allows the use of pictures, videos, quotes and more. Do not forget to use all of these.
4. Distribute your press release.
This also may seem strange, but I've seen people who have written press releases and nowhere in particular did not send their. But by itself it over the network, obviously do not spread, therefore, use all available means and methods. You probably have an extensive database of contacts (think Twitter, Facebook, Linkedin) and this is just the first thing that comes to mind. A case in your field may be much more effective tools.
It is necessary to search for blogs, Livejournal and other ... Pay attention to their previous article, tell me why it makes sense to write about your product.
N. B. In the Internet if the news was published 12 or more hours ago, it is already old. For this simple reason, make sure to send your press release as soon as possible.
5. Publish positive reviews.
Your release is released, people started to talk and write about it, do not waste time and report it to the world. You can, for example, use. Google Alert. and search on Twitter with your startup, and heshtegom retvitnut is for people who write about you and your product or service.
6. Keep the dialogue, communicate.
Whenever a man has written or referred to your project, thank them, hang out with him. People love it, and when the company shows that they are not indifferent to her, most likely tell you about it yet.
7. Create a wonderful home page.
If you run a network product or service, your home page. one of the most important. pages of your site. As visitors make it my first impression, so it 's worth it.
Do not tell me about a product or service, tell us about. benefits. If you specialize in solving any problems or issues, please tell us about them and methods of solution.
8. Analyze and study.
When the fuss is over, look at the events and think about what worked with a bang, and what's not to know the strengths and weaknesses when you run your start-up version 2. 0. Use this when, for example, Google Analytics can be very useful. Of course, with regard PressDoc, entering your login, you can view all the statistics.
If you want to continue to learn the subtleties of PR notes and run for your startup. subscribe to us on Twitter. And. visit PressDoc. and evaluate. our. startup, and how it can help draw more attention to your running.
Translated for the blog dennydov. blogspot. com.
Edward Svistunov. @ symphonius.
Permission is granted to copy this material, indicating a hyperlink to the source:. http://dennydov. blogspot. com /.
